“I hate going to funerals… that’s why I’m not going to mine.”

Attitudes towards funerals are changing, so we gave Simplicity Cremations a tone to match: reverence with a touch of irreverence. Our series of 30second TV spots brought warmth, wit and refreshing honesty to a difficult subject, supported by radio and train advertising across the UK.

Because talking about the end of life doesn’t have to feel deadly serious.

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