What do a frozen pear scent, a fruity emoji and Valentine’s Day have in common?

They’re all looking for love. For Lynx’s social-first #GetPearedUp campaign, we filmed rap artist, Formz, at London’s Berwick Street Market, performing an original track while handing out Lynx Black and fresh pears. The playful activation invited passers-by to create, share and livestream their own content.

A perfect pear-ing of scent, social culture and genuine human connection.

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